When you’re choosing a professional home stager to work with, you have a lot of decisions to make. There might be a lot of information coming at you—from basics about the importance of staging and the difference between professional and DIY staging to the specifics of costs and timeframes for your project.
You might also see a lot of abbreviations—like CPRES or RESA-PRO—and information about the background that various pros have. This can be overwhelming to take in, and you might have some questions—what do these acronyms stand for, and why do they matter? That’s why we’re here to break down what some of these important terms and designations mean, why they’re important, and how they add value to the staging company you choose to work with.
What is Heidi Ross’s background in home staging in Memphis, Germantown, Arlington and the greater Memphis Metro Area?
At Heidi Ross Design, Heidi Ross herself is the owner, lead stager, and lead designer. She holds a certification of CPRES, or “Certified Professional Real Estate Stager”. In the home staging business, a stager doesn’t need to be certified—the industry isn’t standardized or regulated—but this certification can help home sellers, Real Estate Professionals, and other tradespeople, build trust with a home stager by demonstrating their dedication to and investment in the real estate staging field.
The CPRES certification requires that the stager take a training course and pay a fee with a training company like The Decorating and Staging Academy (The-DSA). This course can help a stager refine the skills and know-how that are so central to home staging and includes highlights like hands-on training and regular program updates mean that professional stagers stay in the loop and on top of the current staging techniques and requirements. But that’s not all—these courses put stagers in touch with industry leaders, teach the marketing strategies that make a successful business, and encourage CPRES pros to continue their education—which means that they keep up with all the latest strategies.
Heidi also holds a RESA-PRO designation from the Real Estate Staging Association. This designation requires designees to pass the RESA-PRO Ethics Exam, agree to follow the RESA Code of Ethics, and have been in business for at least a year. These practices make sure that professional stagers know the best possible ways to work with clients and their Real Estate Sales Professionals ensuring that clients can trust the stager they are working with. The Real Estate Staging Association also promotes continuing education by offering courses conducted by accredited training providers.
How does Heidi Ross Design fill a need in the Memphis Metro Area?
While it might seem that stagers only work one-on-one with clients—assessing the best ways to highlight home features like picture windows or interior finishes with accessorizing and furniture placement, or suggesting home improvements—staging actually has a bigger reach within the communities where stagers work. Heidi has used her designations and experience to teach continuing education courses for Realtors. Her three-hour course was approved by the Tennessee Real Estate Commission (TREC) and by the Memphis Area Association of Realtors (MAAR). These two associations ensure that Real Estate Agents in their local areas are properly licensed and educated about the newest information in the staging field—from laws and ethics to leadership and workplace culture.
This course, and courses like it, help Real Estate Agents stay up-to-date and aware of new developments and changes to existing trends and market expectations. Heidi taught this course in the Memphis area twice a year, averaging about 75 to 100 agents enrolled in each course. This outreach helps to keep the field as good as it can be. After the coronavirus pandemic disrupted the scheduled class offerings, Heidi is currently evaluating even more options on how to best contribute to the education of professionals in the real estate field in Memphis and the greater Memphis Metro Area.
I’m ready to get started staging my house for sale—what are my next steps?
At Heidi Ross Design, our team of local home stagers is here to help you every step of the way as you prepare to sell your home. We help clients in Memphis, Germantown, Collierville, and the Greater Memphis area stage their luxury homes to get their best sale terms. We use our skills in home stage design, understanding of the local home sales market, and our knowledge of the real estate field, to help you as you take this next step. Best of all, we look forward to working with you and your Real Estate Sales Professional as you proceed forward to get your home SOLD.
Lastly, we offer a FREE quote—so you can have all the information you need to make an informed decision and its commitment free. There is also lots of FREE high value resource information located in our website blog post library. When you’re ready to get started, give us a call at (901) 361-7419 or use our online contact form to get started staging your home for sale.
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