HEIDI ROSS DESIGN


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132 Cumberland Street, Memphis, TN 38112

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Top 5 Things To Avoid In Home Staging

5/28/2021

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​If you’re trying to stage your home for sale, you might have questions about what can make it sell fast and for your biggest profit—and what might make it sit on the market longer than you want it to. At Heidi Ross Design, our certified experts are here to help you as you go through the process of staging and selling your home. Our training and experience has taught us what to do—and what to avoid.

Here, Heidi Ross--a certified Professional Real Estate Stager and our owner, lead stager, and designer—breaks down five top things to keep in mind as your stage and show your home.

1. Avoid too many accessories! 

It’s always better to have one large dramatic accent than several small ones. When buyers walk in, they want to feel that their new potential home is large, spacious, and welcoming, and while it might seem like a good idea to fill the room with multiple accents that make it feel lived in, this actually has the opposite effect.

Extra accessories can make a space feel tight and cluttered, and can leave buyers with the feeling that the house is too cramped. While you don’t want a bare room—which doesn’t provide scale and can feel too small—paring down and choosing accents thoughtfully can help buyers envision the space.

2. Avoid the darkness: think light and bright.

Buyers touring a home want to purchase their own little “slice of heaven”—well-lit, full of light, and pleasant to be in. When entering a dark room, buyers have a negative reaction, and are turned off of the space. Light and bright homes look larger and inviting—dark rooms can look smaller, less pleasant, and uncomfortable.

Rooms can be transformed by adding extra incandescent lighting, opening window shades, and/or painting the room a lighter neutral color. Some simple steps can increase sources of light and make a room quickly more appealing.

3. Avoid bad or cheap smells.

While you might have stopped noticing smells in your home, they’ll be new to buyers. Smell can have a big impact on how they perceive the space, so make sure your home is free of mold, human, and pet odors.

But don't just cover up smells with cheap plug-ins—these tend to make matters worse. These scents are often overwhelming, and because of the close association between smell and memory, can make a home seem dated. Fresh air or a light, gentle essential oil can help to lend a fresh, positive scent. But remember—the best smell to display is a truly clean home!

4. Avoid personal non-decorative items.

Leaving items like mail, laundry, or other daily-living items in plain sight can majorly take away from how your home looks—this is especially important for those doing occupied home staging. When buyers see these items, they’ll look like clutter, and can make the home feel like there’s not enough storage—which devalues the home.

So when you’re staging a kitchen, make sure to get those dishes washed and put away, and to put away the clutter that collects on countertops. And when bedroom staging, tuck away laundry, clothes, jewelry, and other personal items. This is especially important in photographing a space—when you want a home to look roomy, virtual staging can be a great tool when done by a professional, but also shows buyers every out-of-place item in great detail.

5. Avoid a mediocre clean home.
The cleaner your home is, the more valuable and well-maintained it appears. Buyers are there to imagine themselves in the space, and even if it seems that no one will notice crumbs in a drawer or dog hair in a rug, buyers will see it—and it can make the space feel dirty and tired. Not getting the house extremely clean prior to staging and marketing is the biggest mistake a seller can make!

Where can I get help staging my home for sale?

Staging houses for real estate can be challenging—but it doesn’t have to be. At Heidi Ross Design, we walk our clients through every step of the process as they sell their luxury homes. Whether you’re staging a vacant or an occupied home, we’re here with the expertise and experience to help you sell your house for the biggest profit.
 
When you’re ready to get started, use our tool for a free quote, or contact us online or over the phone. We’re here to help you through this process.  

**Disclaimer** Please be advised that all content, including Blog articles, on the website https://www.heidirossdesign.com is for INFORMATIONAL PURPOSES ONLY. THE INFORMATION INCLUDED IN OR AVAILABLE THROUGH THE SITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. No guarantees are made and the use of the website, content, and any information provided is to be used at your own risk.
 

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Who Pays For Home Staging?

5/7/2021

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If you’re in the process of selling your home, you might be facing a number of expenses. From cleaning costs to do-it-yourself updates around the house, the costs might be piling up—and for many sellers, it can seem like a good solution to cut corners in order to make the most profit and have the most money in your pocket to put into your new dream home.  

Home staging is one of those costs that sellers might decide doesn’t seem worth it. After all, it might seem that the house should be worth the same amount no matter how it’s arranged, and it might seem like an unnecessary hassle.

But if you’re wondering how do I get the most money selling my house, a bit of extra money up front with home staging can actually help you get a bigger profit. Here, we’ll break down some common questions about home staging—and whether it’s really just the seller paying for it.

How much is home staging?

In short? It depends. Oftentimes, professional stagers charge a basic fee per month to set up a staged room. This means that large homes are often more expensive to stage than small ones, because of the additional space. More expensive homes, which are often staged to match comparable homes within the price range, often are more expensive to stage because they require more luxurious furnishings.

And it depends on how long your staged home sits on the market—a home with pieces rented for a month will be less expensive to stage than a home that sits on the market for months on end.

Where do home stagers get the furniture they use? Do I have to purchase it?

Furniture for staging can come from a variety of places. Some might be the seller’s own pieces—the stager might rearrange rooms, pare down, or add a few accessories. For vacant homes, or to show potential for spaces, the stager might bring in some new pieces. These can come from a variety of places—some stagers rent the furniture, while others have their own pieces that they store and take to homes as needed.

Oftentimes, staging an occupied home is less expensive than staging a vacant home—that’s because when staging an occupied home, the stagers might use the homeowner’s own accessories and furniture, and don’t need to bring in many additional pieces. To stage vacant homes, costs might be higher—that’s because more furniture needs to be rented, transported, and arranged. So while you don’t have to purchase a whole new home of furniture, rental or transport costs are part of the home staging price.

This sounds like a lot of extra costs. Why is it worth it?

Home staging could seem like a waste of money—but consider the costs of putting your home up for sale. When any home sits on the market, the seller accumulates costs—like storage spaces to keep possessions, or mortgage payments and electric bills on the house. If you’re living in a new home and paying for the old one at the same time, those payments are doubled. The longer the house sits, the higher the costs.

Then take home staging into account. Homes that are staged often sell about 88% faster than homes that aren’t staged—up to 95% in eleven days or less. This means that you cut the costs associated with the house—you aren’t paying month after month of house upkeep or storage space.

And a staged home often sells for about 20% more than a non-staged home—often for prices over the asking price. The National Association of Realtors estimates that for every $100 spent, the seller has a potential return of $400. So who pays for home staging? While the seller pays the up front fees directly to the professional home stager, in the end, this cost can be offset by the buyer paying a higher amount of money for your home and it selling faster thus lowering your carrying costs while having it on the market. You could almost say that the home seller pays the home staging fee upfront but the home buyer pays for it at the close of the home sale.

Where can I find a home stager near me?

At Heidi Ross Design, our team of professional home stagers is here to help sell your luxury home. We work with clients in the Memphis area—including Germanton, Cordova, Olive Branch, Hernando, and the Greater Mid-South—to help you get the fastest sale and the most profit for your home. We stay with you every step of the way—whether your home is occupied or vacant.

And best of all? We offer a free quote, so you have the information to determine your next steps. Drop us a line with our online form and get started on staging your home’s dream sale.

**Disclaimer**
​Please be advised that all content, including Blog articles, on the website
https://www.heidirossdesign.com is for INFORMATIONAL PURPOSES ONLY. THE INFORMATION INCLUDED IN OR AVAILABLE THROUGH THE SITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. No guarantees are made and the use of the website, content, and any information provided is to be used at your own risk.

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Home Staging In Memphis
​By Heidi Ross Design

​132 Cumberland Street
Memphis, TN 38112
heidi@heidirossdesign.com
(901) 361-7419
​​Service Areas: 
Memphis, Germantown, Cordova, Collierville, Bartlett, Lakeland, Millington, Oakland, Southaven, Olive Branch, Hernando and beyond.
Specialties:​
Vacant Home Staging    
Occupied Home Staging   
Interior Decorating
​
Design Consultations
Staging Consultation
Home Makeovers                
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Copyright  © ​ 2022 Heidi Ross Design.
​Website designed by Bailee Ross.
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  • Home
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    • Interior Decorating
    • Consultations
  • About
  • Blog
  • Free Quote
  • FAQ