Who Pays For Home Staging?

If you’re in the process of selling your home, you might be facing a number of expenses. From cleaning costs to do-it-yourself updates around the house, the costs might be piling up—and for many sellers, it can seem like a good solution to cut corners in order to make the most profit and have the most money in your pocket to put into your new dream home.  

Home staging is one of those costs that sellers might decide doesn’t seem worth it. After all, it might seem that the house should be worth the same amount no matter how it’s arranged, and it might seem like an unnecessary hassle.

But if you’re wondering how do I get the most money selling my house, a bit of extra money up front with home staging can actually help you get a bigger profit. Here, we’ll break down some common questions about home staging—and whether it’s really just the seller paying for it.

How much is home staging?

In short? It depends. Oftentimes, professional stagers charge a basic fee per month to set up a staged room. This means that large homes are often more expensive to stage than small ones, because of the additional space. More expensive homes, which are often staged to match comparable homes within the price range, often are more expensive to stage because they require more luxurious furnishings.

And it depends on how long your staged home sits on the market—a home with pieces rented for a month will be less expensive to stage than a home that sits on the market for months on end.

Where do home stagers get the furniture they use? Do I have to purchase it?

Furniture for staging can come from a variety of places. Some might be the seller’s own pieces—the stager might rearrange rooms, pare down, or add a few accessories. For vacant homes, or to show potential for spaces, the stager might bring in some new pieces. These can come from a variety of places—some stagers rent the furniture, while others have their own pieces that they store and take to homes as needed.

Oftentimes, staging an occupied home is less expensive than staging a vacant home—that’s because when staging an occupied home, the stagers might use the homeowner’s own accessories and furniture, and don’t need to bring in many additional pieces. To stage vacant homes, costs might be higher—that’s because more furniture needs to be rented, transported, and arranged. So while you don’t have to purchase a whole new home of furniture, rental or transport costs are part of the home staging price.

This sounds like a lot of extra costs. Why is it worth it?

Home staging could seem like a waste of money—but consider the costs of putting your home up for sale. When any home sits on the market, the seller accumulates costs—like storage spaces to keep possessions, or mortgage payments and electric bills on the house. If you’re living in a new home and paying for the old one at the same time, those payments are doubled. The longer the house sits, the higher the costs.

Then take home staging into account. Homes that are staged often sell about 88% faster than homes that aren’t staged—up to 95% in eleven days or less. This means that you cut the costs associated with the house—you aren’t paying month after month of house upkeep or storage space.

And a staged home often sells for about 20% more than a non-staged home—often for prices over the asking price. The National Association of Realtors estimates that for every $100 spent, the seller has a potential return of $400. So who pays for home staging? While the seller pays the up front fees directly to the professional home stager, in the end, this cost can be offset by the buyer paying a higher amount of money for your home and it selling faster thus lowering your carrying costs while having it on the market. You could almost say that the home seller pays the home staging fee upfront but the home buyer pays for it at the close of the home sale.

Where can I find a home stager near me?

At Heidi Ross Design, our team of professional home stagers is here to help sell your luxury home. We work with clients in the Memphis area—including Germanton, Cordova, Olive Branch, Hernando, and the Greater Mid-South—to help you get the fastest sale and the most profit for your home. We stay with you every step of the way—whether your home is occupied or vacant.

And best of all? We offer a free quote, so you have the information to determine your next steps. Drop us a line with our online form and get started on staging your home’s dream sale.

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