Getting The Dream Sale

When it comes to selling your home, everyone would love that dream sale: a perfect win-win for both buyer and seller. But with so many factors at play, it can be difficult to get everything you’re looking for from a buyer. Here, we’ll break down some of the factors that can help contribute to the ideal sale—and how home staging can help you achieve them.

Clean & Organized

The steps to that win-win dream sale starts small. While it might not be dramatic, one of the biggest things you can do is to keep things clean and organized while your house is on the market. That means no clothes, keys, papers (and etc.) lying around. All of your daily life “stuff” will need a designated place to “live” while you are selling your home—and that includes any belongings your little ones need, which can be a big challenge when sometimes “littles” have more “stuff” than 3 adults put together.

But it’s not impossible—a home stager can provide a wealth of information on how to pare down personal items and create logical and proper space for the “stuff” needed in life. A professional home stager can help you understand that, while it might seem selling your home should be pretty straight-forward, a potential buyer is walking into your personal space and needs to be able to immediately have an emotional connection. They need to be able to see themselves living and being comfortable there. 

A clean and orderly home is a sure-fire win right off the bat. You want a buyer to immediately and easily see themselves and their daily routine in your home—don't make them “imagine-away” your clutter to see themselves living there. 

Length Of Time On The Market 

In an ideal sale, the timeline works out for both parties—when the seller needs a quick sale, there’s a buyer who wants the house right away, or vice versa. While during any sale you won’t have control over every factor, staging can be a big step towards getting the timeline you need.

On average, a home in the Mid-South takes about 30 – 45 days to sell and homes that are staged sell about 87% faster than homes that aren’t. So if your ideal sale involves moving your home quickly, staging will create an environment to draw in buyers and help them see the appeal of living in your home, thus motivating them to make an offer.

Reducing Holding Costs

Keeping a house on the market costs money too; mortgage payments, insurance, utilities, association fees, and home security, all of which are called “holding” or “carrying” costs, can add up quickly. That’s especially true if you’re paying all of those fees at the home you are currently selling and a new home you have already purchased. 

Those costs can start to eat into potential profits if your home sits on the market too long. In the dream sale, your house moves off the market quickly and cuts down on those expenses—and since staging can help buyers see your home’s greatest potential and get them excited about making an offer, a sale can help you cut down on those holding costs.
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How can home staging help me get my dream sale?

Staging helps buyers to see themselves in your home's space. When home staging, living room areas in particular are powerful points to help buyers imagine themselves: buyers want to see themselves relaxing there, watching a game or a movie and enjoying time with their friends and family. The same goes for modern kitchen staging where the house feels clean, well-tended, and inviting. Most buyers dream of cooking a fabulous meal in an inviting kitchen—even if it's just boiling water for ramen noodles or opening take-out boxes. 

When staging a small house it is important to maximize all sources of natural light. Staging can help buyers  envision a small space to its best potential and see how well it can be used. Professional staging can also maximize a home's best features with online pictures, too—while a house in person might feel roomy when you are actually in it, virtual staging photos, when shot in empty rooms or by an amateur with poor lighting, might make the space feel small. A professional stager understands how to take all of these variables of both in person and on-line “home showings” into consideration and make them all work together. 

Where can I find local home stagers in the Greater Mid-South?​

At Heidi Ross Design, we specialize in staging vacant and occupied luxury homes for sale in Memphis, Collierville, Germantown and the local Memphis mid-south area. We’re here to help you get your dream sale—a win-win where you move out and the buyer moves in and both parties go on to make future dreams come true. Ready to get started with a free quote from our experts? Use our online form, or give us a call at (901) 361-7419. We’re here to help you every step of the way!