Interview With Memphis Leading Home Stager - Heidi Ross

Memphis and its surrounding areas are experiencing a hot seller’s market. This is good news for anyone looking to sell their home. According to leading Memphis Home Stager - Heidi Ross, what sets apart those that are selling not only quickly but for top dollar, is her staging and design services. There are many factors that have come together in the greater midsouth to create the perfect storm of a sellers market, but the question is how high are the seller’s going to ride the profit wave. 

Over her 17 years of staging homes, this is one of the most favorable times to stage your home for a sale. Selling a home requires putting on your business hat, becoming the CEO of your home’s financial sales profit. Just like you watch your bank account, think of your home like a bank account and you are looking to make as many “deposits” as possible. A deposit is each and every little thing that you do to make more money on the sale of your home. 

Heidi’s clients are aware that the Coronavirus has driven buyers to the interwebs of home listings, dependent on thumbnail size photos that need to pack a punch to get a potential buyer's attention. Gone are the days of endless driving for home tours...now the driving is done with your fingers and a mouse. 

Whether you are selling your own home or using the services of an agent, both are going to require that you “list” your property somewhere online and “show” pictures of your home to prospective buyers. 

Savvy sellers are very aware that the key to maximizing their profits pivot around the “show-ability of their home”. This has always been the driving focus of Heidi Ross Design (home stager near me) but in the early days, it was very literal. Heidi says, back in the day, a showing was scheduled and buyers spent endless hours and even weeks driving from home to home and then walking around the yard, through the house, and then back to the car just to have to drive to yet another house “tour”. Of course, this also meant having to take time off from work and other responsibilities to be able to go on the home tours.

Heidi knows the difference between people walking through a cold and stark vacant home versus walking through a staged home layered with furniture, floor coverings, wall hangings, with a decor that creates a warm and cozy feeling. Creating an emotionally powerful home tour experience is important. What has changed is that “show-ability” must now be translated into a photo image. Walking from room to room is now done virtually. Photos and 360 panorama camera shots are the norm now. 

Heidi explains that “our culture is so full of hyper-market strategies that most have lost their ability to visualize for themselves. The constant advertisement inundation has caused a pandemic of ADHD (attention deficit hyperactivity disorder) shoppers! It means that buyers have a hard time looking past the style of others. They struggle to imagine the possibilities and styling of their own. They are easily distracted by the smallest things, and they often find themselves moving on quickly to property that IS catching their attention.”

There is a saying that goes, “you don't get a second chance to make a first impression”. A home’s first impression is more important than ever. Heidi says, “think of home staging as doing the thinking for the buyer”. When a home is staged, there is a visual story about how to use each space in the home. It gives the buyer the opportunity to see themselves living there, imagining how each space can be used, helping them envision their own furniture and personal items in each room. Home staging is ADHD friendly!

Heidi also cites a significant increase in the use of her home staging services in Memphis, Arlington, Germantown, and throughout the greater Memphis area this past year. Although this is no great surprise given the world has been tied down in a global pandemic, Heidi says that her greatest surprise is how open and encouraging local real estate agents are to suggesting their sellers use professional home staging services. When a person is selling their home the real estate agent can be the most important person in the equation of success and their recommendations matter! 

If you are planning to sell your home or already have your home on the market for sale, all you need to do is contact Heidi Ross Design. Fortunately, home staging is not only easy for the seller with a FREE QUOTE, but it is also very affordable and much cheaper than a sales price reduction. Call Heidi Ross Design today (901) 361-7419
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