Summertime Curb Appeal Brings in A Sale

Warm weather in the mid-South signals more than the beginning of summer—the rising temperatures are ushering in the home sale season. The time of year when many people who plan to buy or sell homes, contact their trusted real estate professional in the greater Memphis metro area, Germantown, Collierville, and Arlington. If you’re planning to sell your home, you’re probably deep in the consultation process with Heidi Ross Design, to get your home ready to be sold; cleaning, making repairs, and packing up what isn't needed.       
          
Personal cleaning, repairing, and packing might be taking place primarily inside your home. But when it comes to listing, curb appeal has a major effect on potential buyers. You may have heard the phrase, “don’t judge a book by its cover”, but this is exactly what buyers do when looking for a new home. That’s because curb appeal is more than just a trigger for whether a buyer looks at a house and likes it—it’s about whether the exterior of the house inspires confidence, makes them believe that the home is well cared for, and entices them to look further to see if the home will suit their priorities and lifestyle needs.  
 
Just think about the times you’ve judged a book by its cover. A dated or worn cover won’t inspire you to read the book—you simply won’t want to spend time with it. But you also might encounter a book with a fantastic cover—but one that suggests a genre you simply aren’t interested in reading. Curb appeal isn’t universal—the outside of your house tells a specific story, and needs to reach your target audience, calling in the buyers likely to come to your area and want your type of home. If the outside of a home doesn’t promote the buyer to start forming an emotional connection to the house, they might not even look at the listing photos or schedule a showing to see the home further.
 
When you’re working with Heidi Ross Design, a professional staging company serving the greater Memphis metro area, they have experience staging houses for real estate sales. A professional stager will assess your home and make recommendations for projects to complete before listing your home with a real estate sales professional. These projects might very well include the outside curb appeal of your house. When you work with Heidi Ross Design, we will assess the features your target buyers are looking for, and the ones that will make your property stand out in your location and neighborhood.
 
What can amp up your curb appeal? Just about anything…fresh plants, mulch and flowers, a new mailbox or front door. Because markets differ based on region, season, and location, there aren’t any rigid or steadfast rules about curb appeal; other than generally speaking, the house and yard must look neat, clean, and well-tended. This alone will go a long way towards inspiring confidence and getting some sales traffic. Some of the most common projects recommended by professional stagers are, a fresh coat of paint on the door, a new walkway, some planters or a seasonal wreath, new entry or walkway lighting, or other necessary updates that will make the street view and entrance of your home look welcoming, friendly, and appealing, to a buyer.
 
Common projects can be small, like pressure-washing surfaces, or larger, like repairing damaged stucco. DIY staging might seem like a good idea as you consider these kinds of projects—after all, you might consider yourself “handy” and like to keep your home and yard looking nice already. It’s only normal to consider whether or not you can afford the expense of professional staging prices. But a DIY staging cost can run much higher in the long-term if the improvement projects are not chosen wisely.  It can result in your home sitting on the market longer or worse, not getting your best sale terms.
 
A Heidi Ross Design professional stager has the experience to know what potential buyers like and need, and keep an eye on trends to make sure that your home appeals to your best target market. Good staging is like a great book cover; a great book cover will appeal to the kind of reader interested in the book’s content, and will help them form an emotional connection that makes them want to read on. 
 
Likewise, great staging draws a potential buyer in, making them stop and look at listing photos, compelling them to gather additional information from the real estate agent or possibly drive by the home to see it for themselves before scheduling a home tour. Curb appeal can’t totally change a space—for example, when staging a small house, curb appeal can’t make it work for a buyer only interested in one that is much larger—but, like a great book cover, can highlight the fantastic features for those who are looking for one that has the same size as your square footage.  
 
At Heidi Ross Design, our Best of Houzz award-winning team helps clients in the greater mid-South—including Millington, Lakeland, and Olive Branch—stage and sell their luxury homes. Best of all? We offer a FREE QUOTE so you can see how our staging and marketing package will help you sell your home. Call Heidi Ross Design at (901) 361-7419 or use our online free quote tool today. Additional value added information can be found in our free FAQ section and online article library.

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