Why A Home Sale Target Market Is Important

​Home staging with Heidi Ross Design in Memphis, Tennessee and the greater Metro Area, is a little bit like making a showroom display where you get ready to present something specific to a general group of people. Imagine walking into a furniture store, and seeing some floor model displays arranged like they’re part of a home. Maybe the display shows how a desk could be used as the solid centerpiece of a home office, or how a chair in a trendy color could be a great addition to a teen’s room. These displays help show a person the attributes of the furniture, to help them imagine themselves with that piece as part of their own furniture arrangement. What is important in home staging, is that your home appeals to the people who potentially want to buy a home in your location. These people are called your target buyers. 
 
Home staging is similar—though might also be created using some of your own possessions. Like a showroom display, staging shows a potential buyer how a space could be used by them. A professional stager might create a reading nook in an otherwise-awkward living room space to help the buyer imagine possibilities, and to demonstrate that the space isn’t wasted. But as Heidi Ross Design staging creates the plan for your space, one of the big questions is: who is the actual target buyer that the home is being staged for and why is this important?
 
When staging, one of the most important factors to keep in mind is your target market. Your target market, when selling a home, represents the general characteristics of the kind of buyer who will realistically buy your home. For example, a home in a neighborhood full of first-time homebuyers is more likely to attract younger single people, young couples, or even young families. While they may be making enough money to buy a house, they likely aren’t at the peak of their careers yet, and may not plan to stay in the house forever—instead, they may want a financially frugal “starter home”, and be drawn to areas with good schools, fun activities, with more  people their own age.
 
A home that’s more expensive with a 2-4 car garage, not in need of updates or repairs, and in an older and more established neighborhood with mid to later career working professionals and empty nesters will appeal to a particular target market, with specific needs.  Knowing the target market for the sale of your home, is what a professional home stager helps determine. How to arrange the “showroom display” or staging, so that it helps your target buyers see their own lifestyle being lived in the space is what helps sell a home quickly. So for example, if a home is for sale in a neighborhood that’s full of young families, it might make sense to stage an extra room as a nursery with a guest bed, while in a neighborhood full of empty-nesters, it might make more sense to show that room as a library, craft room, or office.
 
Knowing the target market helps guide Heidi Ross Design make almost every decision in home staging. Living room spaces can be arranged to help a buyer imagine having friends over for a party, or to help them envision a quiet dinner gathering. While the stager will often recommend removing personal items, decluttering, and using a neutral palette, a room will tell different stories when arranged and decorated differently.  Knowing which stories to tell, is the magic behind Heidi Ross home staging and design services, when helping clients get their homes sold!
 
In Staging luxury homes, Heidi Ross Design evaluates information given by real estate sales professionals and is careful to elevate features that support and emphasize the elegance and luxury of both indoor and outdoor space. Focus on the target market buyer will also be taken into consideration as well as the home's floor plan, sales price, and location. With all of this information at hand, staging is done so that it will support all of these factors and variables . When staging a kitchen in a luxury home, the stager may emphasize the beauty of natural stone, or the convenience of upscale and specialty appliances. The same goes for staging a bathroom for sale--emphasizing the luxury of a space is the focus in this type of house.
 
That’s another example of why identifying the target market buyer matters so much—a “project house” geared towards first-time buyers or those wanting to exchange sweat equity for cash will also have a kitchen and bathroom, but may emphasize the utility of a space with minimal modern kitchen staging, or the potential for multi-purpose spaces when staging a small kitchen with a simple eat-in dinette set consisting of a small table and two cafe chairs.
 
Staging is a way of helping potential buyers from within your target market imagine themselves and their lifestyle working in the space. Helping them to create an emotional connection to a home will help inspire them to make the decision and buy the house—and help you get your best terms from the sale.
 
At Heidi Ross Design, our mission is to help maximize your profit when it comes to selling your home. We provide luxury home sale staging and design services in Germantown, Collierville, Memphis, and the greater Memphis metro area. We’re more than just a staging company—we work in collaboration with your real estate professional to get your home ready to be sold! Our clients are satisfied with what we’ve done, too—our Best of Houzz 2022 Award is proof of this.
 
Best of all? We offer a non-binding and free quote describing our consultation process, so that you can decide if the value of our services are right for you. Statistics show homes that are staged for the sale market, sell faster and for more money than those that are not. When you’re ready to sell your home or start working with a real estate professional to sell your home, simply call Heidi Ross Design at (901) 361-7419 to speak with a team member or use our online contact form. Additional value added information can be found in our free FAQ section and online article library.

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