At Heidi Ross Design, we stage luxury homes for sale—and this means keeping up with the trends that help sell houses for the maximum profit. One of the things that helps to move a house on the market? Besides the furniture and décor, color can have a big impact on how much a home sells for. Painting can increase your home’s value by over a thousand dollars.
Why does paint matter? What colors can help sell your home? And how can we help? Here, we’ll break down these common questions that sellers have as they approach putting their homes on the market, and let you know what we can do to support you.
Why do paint colors matter?
When staging your home, you (or the stager you hire) are helping buyers to envision themselves living in the space. A bright orange room might be to your liking, but a buyer might cringe—and, worse, might think that they don’t like the house—when in fact, they just dislike the paint.
Neutral colors that unite spaces in the house can be accented with fun pops of color, and can help buyers to imagine living in the home. Because whites, grays, or beiges aren’t distracting, buyers can take in the space and imagine styling it to their liking—which helps move your home.
What colors are on trend for 2021?
Every year, Pantone chooses a color of the year. This major US-based company standardizes colors across the design industry—this means that creators in web design, fashion, and interior design have a universal language to talk about colors, and know that they mean exactly the same shades. Pantone’s experts start early in the year to search for a color that reflects the year that’s gone by and speaks to the year coming up—not an easy task in the taxing year that was 2020.
In response, Pantone has chosen two colors of the year for 2021, something the company hasn’t done since 2016, when they broke with their lone color tradition and selected pale blue Serenity and soft pink Rose Quartz. This year, Pantone has chosen two bold colors: a neutral achromatic shade called Ultimate Gray and a bright sunshine yellow called Illuminating.
These colors were chosen for the feelings associated with the shades. The gray calls up images of nature and solid, dependable, earth-based elements, and the yellow calls up images of hope, warmth, and optimism. The two go well together, too, and when used in tandem, may remind us of the resilience that got us through 2020 and the hope that better things lie ahead.
These two colors, as Pantone’s Color of the Year always does, will have a major impact on style in the year to come—expect to see muted grays and greiges and sunshiny yellows filter down from high fashion to everyday design.
How might these colors be used in my home?
When staging a bedroom—especially staging a small bedroom—greige can be your friend. Airy whites or grays can make the space look larger, soothing, and welcoming. The same goes for staging a bathroom for sale—a small space can be opened up with neutrals, or made welcoming and calming with a soft blue-gray.
In home staging, living room and kitchen areas, especially when part of an open floor plan, can have a big impact on buyers, and soft, neutral colors can be a benefit—and trendy gray or greige might be a good choice. These neutral colors can help a buyer envision their own furniture and accessories in the space, and can lend a welcoming touch—one that can be accented with pops of color (like a bright sunshine yellow or orange). These on-trend colors appeal to a lot of people—another big plus when selling—and help avoid overwhelming the space with the seller’s personal style.
Where can I find a luxury home staging near me?
When you’re looking for local home stagers, turn to Heidi Ross Design. We stage houses in the $300,000+ category, and bring the skills and experience to get your home sold. Our team will be with you every step of the way as we stage your home—whether that’s staging a vacant space or an occupied one.
Need more information? Check out our FAQ page. And when you’re ready to get started on your home-selling journey, contact us for a free quote and begin your staging experience—we’re here to help you sell your home fast and to maximize your profit.
**Disclaimer** Please be advised that all content, including Blog articles, on the website https://www.heidirossdesign.com is for INFORMATIONAL PURPOSES ONLY. THE INFORMATION INCLUDED IN OR AVAILABLE THROUGH THE SITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. No guarantees are made and the use of the website, content, and any information provided is to be used at your own risk.